Research Takes Cents

Research!America's signature Research Takes Cents compare selected consumer spending to the costs associated with conducting research. Research Takes Cents examples are easy to drop into a conversation, and they are particularly effective when used in presentations with images.

Examples:

General Topics

Alcohol

The $210 billion Americans spent on alcoholic beverages in 2015 could fund all NIH-sponsored research on alcoholism, alcohol use and health, and liver diseases for the next 137 years.

Sources: Statista, NIH

Athletes

The combined salaries of the top ten highest-paid athletes in 2015 totaled more than $610 million - enough to fund all NIH-sponsored head and spine injury research for more than 3 years.

Sources: Forbes, NIH

 

Bathing Suits

Annual U.S. spending on women’s two-piece bathing suits is $8 billion, which could fund the Centers for Disease Control and Prevention’s breast and cervical cancer prevention and control program for 40 years.

Sources: Statistic Brain , CDC 

Coffee

The retail value of the U.S. coffee market in 2015 was about $48 billion, which could fund all NIH-sponsored research on sleep for over 150 years.

Sources: SCAA, NIH

 

Cosmetic Surgery

In 2014, Americans spent $14 billion on elective cosmetic surgeries, which could fund the National Institute on Aging for more than 11 years.

Sources: IBIS World, NIA

 

Disney Parks

Disney’s U.S. theme parks revenues in 2015 are estimated to be over $11 billion, which is more than double the budget for the National Science Foundation for all research and related activities in FY 15. 

Sources: Forbes, NSF 

Fast Food

Americans spent $200 billion on fast food in 2015, which could fund all NIH cardiovascular and obesity-related research for 69 years.

Sources: Franchise Help, NIH

Football

In 2015, the top five most valuable teams in the National Football League were estimated to be worth $15.5 billion, or about 2.7 times the amount of funding that NIH-sponsored Neuroscience research received that year.

Sources: Forbes, NIH

 

Home Entertainment

Americans spent $18 billion on home entertainment in 2015, an amount that could fund the National Institute on Deafness and Other Communications Disorders for 43 years.

Sources: DEG, NIDCD

 

Ice Cream

In 2015, consumer spending on ice cream and other frozen desserts was estimated to be $12.2 billion – about 8 times the total funding for NIH-sponsored nutrition research in the U.S. in FY15.

Sources: Statista, NIH

Lotteries

This year’s Powerball lottery alone generated over $2.3 billion in lottery sales. That could fund all NIH-sponsored gene therapy research for 10 years.

Sources: Fortune, NIH

Movies

In 2015, the U.S. domestic box office earned a record $11.1 billion, enough to fund the NIH-sponsored research for eye disease and vision disorders for 14 years.

 Sources: USA Today, NIH

 

Pizza

In 2015, Americans spent an estimated $40 billion on pizza, enough to fund the NIH-sponsored research on digestive diseases for over 23 years.

Sources: IBIS World, NIH

Spending on Electronics

The highest valued American company, Apple, is estimated at over $740 billion – enough money to fund all NIH-sponsored cancer research for 90 years.

Sources: Forbes, NIH

 

Sporting Goods

In 2015, Americans spent $64 billion on sporting goods, more than the combined FY16 budgets for the National Institutes of Health, the Centers for Disease Control and Prevention, the National Science Foundation, and the Food and Drug Administration.

Sources: Statista, CDC, FDAAmerican Association for the Advancement of Science

Super Bowl

In 2016, Americans spent $15.5 billion on Super Bowl-related purchases, which could fund the Food and Drug Administration for 6 years.

Sources: Statista, FDA

Tobacco

The estimated value of the tobacco market is more than $40 billion, enough to fund NIH-sponsored research on lung cancer for more than 190 years.

Sources: IBIS World, NIH

 

Video Games

Americans spent a record $61 billion on digital and video game-related purchases in 2015, enough to fund all of the NIH-sponsored research on depression, suicide, and violence for 92 years.

Sources: SuperData Research, NIH

 

Women's Clothes

The $48 billion Americans spent in one year on women’s clothes could fund all of the NIH-sponsored research for women’s health for more than 12 years.

Sources: IBIS World, NIH

 

Seasonal

4th of July

The $6.6 billion spent on food for BBQs and cookouts on the 4th of July could fund NIH foodborne illness research 60 years.

Sources: CNBC , NIH

Back to School

In 2015, Americans spent $68 billion for back-to-school and college shopping, which could fund the Centers for Disease Control and Prevention for 9 years.

Sources: National Retail Federation, CDC

Black Friday

In 2015, Americans spent a total of $16.5 billion on Thanksgiving and Black Friday sales – enough to fund the Agency for Healthcare Research and Quality for 60 years.

Sources: Fortune, ShopperTrak, HHS

Father's Day

In 2015, Americans spent $12.7 billion on gifts for Father’s Day, which could fund all NIH-sponsored prostate and colorectal cancer research for 21 years.

Sources: National Retail Foundation, NIH

 

Halloween

Americans spent $6.9 billion on Halloween in 2015, enough to completely fund the Agency for Healthcare Research and Quality for 19 years!

Sources: National Retail Federation, AHRQ

 

Mother's Day

In 2015, Americans spent $21.2 billion on Mother’s Day, enough money to fund rare diseases research at NIH for 6 years.

Sources: National Retail Federation, NIH

St. Patrick's Day

In 2015, Americans spent $4.6 billion for St. Patrick’s Day, enough to fund the Agency for Healthcare Research and Quality’s research on patient safety for 63 years.

Sources: US News & World Report, AHRQ 

 

 

Summer Camp

Last summer more than $3 billion was spent on summer camp for children - the amount needed to support the NIH’s pediatric research program for a full year.

Sources: IBIS World, NIH

 

Summer Vacation

Americans spent $85.5 billion on summer vacation in 2015, enough money to fund all NIH-sponsored pediatric research for 23 years.

Sources: Hotel News Resource, NIH 

Thanksgiving

In 2015, an estimated $2.9 billion was spent on food for Thanksgiving dinner, an amount that could fund food safety monitoring activities at the Food and Drug Administration for 3 years.

Sources: Statistic Brain, FDA

 

Valentine's Day

In 2015, Americans spent $18.9 billion on Valentine’s Day – an amount that could fund NIH-sponsored research on heart disease for 11 years.

Sources: National Retail Federation, NIH

 

Winter Weather

Americans spent enough money on snowplow services in 2015 to fund all NIH-sponsored research on Pneumonia and Influenza for 36 years.

Sources: IBIS, NIH