Research Takes Cents

Research!America's signature Research Takes Cents compare selected consumer spending to the costs associated with conducting research. Research Takes Cents examples are easy to drop into a conversation, and they are particularly effective when used in presentations with images.

Examples:

General Topics

Athletes

The combined salaries of the top ten highest-paid athletes in 2014 totaled more than $640 million - enough to fund all NIH-sponsored head and spine injury research for more than 3 years.

Sources: Forbes, NIH

 

Bathing Suits

Annual U.S. spending on women’s two-piece bathing suits is $8 billion, which could fund the Centers for Disease Control and Prevention’s breast and cervical cancer prevention and control program for 40 years.

 

Sources: Statistic Brain , CDC 

Coffee

In 2014, Americans spent $48 billion on coffee, which is enough money to fund all NIH-sponsored sleep research for over 200 years.

Sources: Food Navigator, NIH

 

Cosmetic Surgery

In 2014, Americans spent $14 billion on elective cosmetic surgeries, which could fund the National Institute on Aging for more than 11 years.

Sources: IBIS World, NIA

 

Disney Parks

Disney’s U.S. theme parks revenues in 2015 are estimated to be over $11 billion, which is more than double the budget for the National Science Foundation for all research and related activities in FY 15. 

Sources: Forbes, NSF 

Football

In 2014, the National Football League’s revenue was estimated to be $9.5 billion, or about 1.7 times the amount of funding that NIH-sponsored Neuroscience research received that year.

Sources: Bloomberg, NIH

 

Home Entertainment

Americans spent $17.8 billion on home entertainment in 2014, an amount that could fund the National Institute on Deafness and Other Communication Disorders for 54 years.

Sources: Statista, NIH

 

Ice Cream

In 2014, consumer spending on ice cream was $8 billion - five times the total funding for NIH-sponsored nutrition research in the U.S. in FY14.

Sources: IBIS World, NIH

Lotteries

Americans spent $70 billion on lotteries in 2014, which could fund all NIH-sponsored clinical research for more than 6 years.

Sources: North American Association of State and Provincial Lotteries, NIH

Movies

In 2014, the profits of the top 10 grossing movies totaled $2.5 billion – which could fund NIH-sponsored research for eye disease and vision disorders for 3 years.  

Sources: The Numbers, NIH

 

Spending on Electronics

The highest valued American company, Apple, is estimated at nearly $700 billion – enough money to fund all NIH-sponsored cancer research for 130 years.

Sources: The Guardian, NIH

 

Sporting Goods

In 2014, Americans spent $48 billion on sporting goods, more than the combined budgets for the National Institutes of Health, the Centers for Disease Control and Prevention, and the Food and Drug Administration.

Sources: IBIS World, American Association for the Advancement of Science

Super Bowl

In 2015, Americans spent $14.3 billion on Super Bowl-related purchases, which could fund the Food and Drug Administration for 3 years. 

Sources: National Retail Federation, FDA

Tobacco

The estimated value of the tobacco market is more than $40 billion, enough to fund NIH-sponsored research on lung cancer for more than 190 years.

Sources: IBIS World, NIH

 

Video Games

The $4 billion Americans spent on video game rentals in 2014 could fund all of the NIH sponsored research on depression, suicide and violence for more than 6 years.

Sources: IBIS World, NIH

 

Women's Clothes

The $48 billion Americans spent in one year on women’s clothes could fund all of the NIH-sponsored research for women’s health for more than 12 years.

Sources: IBIS World, NIH

 

Seasonal

4th of July

The $675 million spent on consumer fireworks in 2014 could fund all of the NIH’s childhood injury study programs for more than 17 years.

Sources: American Pyrotechnic Association, NIH

Back to School

In 2014, Americans spent $74.9 billion for back-to-school and college shopping, which could fund the Centers for Disease Control and Prevention for 7 years. 

Sources: National Retail Federation, CDC 

Father's Day

In 2014, Americans spent $12.5 billion on gifts for Father’s Day – which could fund all NIH-sponsored prostate and colorectal cancer research for 21 years. 

Sources: National Retail Federation, NIH

 

Halloween 2015

Americans spent $6.9 billion on Halloween in 2015, enough to completely fund the Agency for Healthcare Research and Quality for 19 years!

Sources: National Retail Federation, AHRQ

 

Mother's Day

In 2015, Americans spent $21.2 billion on Mother’s Day, enough money to fund rare diseases research at NIH for 6 years.

Sources: National Retail Federation, NIH

St. Patrick's Day

In 2015, Americans spent $4.6 billion for St. Patrick’s Day, enough to fund the Agency for Healthcare Research and Quality’s research on patient safety for 63 years.

Sources: US News & World Report, AHRQ 

 

 

Summer Camp

Last summer more than $3 billion was spent on summer camp for children - the amount needed to support the NIH’s pediatric research program for a full year.

Sources: IBIS World, NIH

 

Summer Vacation

Americans spent $100 billion on summer vacation in 2014, enough money to fund all NIH-sponsored pediatric research for nearly 30 years.

Sources: Market Wired, NIH 

Thanksgiving

In 2014, an estimated $2.4 billion was spent on food for Thanksgiving, an amount that could fund food safety monitoring activities at the Food and Drug Administration for 3 years.

Sources: Statistic Brain, FDA

 

Valentine's Day

In 2014, Americans spent an estimated $37 billion on Valentine’s Day – an amount that could fund NIH-sponsored research on heart disease for 22 years.

Sources: American Express, NIH

 

Winter Weather

Americans spent enough money on snowplow services in 2014 to fund all NIH-sponsored research on Pneumonia and Influenza for 42 years.

Sources: IBIS World, NIH

Without research, there is no hope.
The Honorable Paul G. Rogers