Research Takes Cents
Research!America's signature Research Takes Cents compare selected consumer spending to the costs associated with conducting research. Research Takes Cents examples are easy to drop into a conversation, and they are particularly effective when used in presentations with images.
Americans spent $70 billion on lotteries in 2014, which could fund all NIH-sponsored clinical research for more than 6 years.
In 2014, Americans spent $48 billion on sporting goods, more than the combined budgets for the National Institutes of Health, the Centers for Disease Control and Prevention, and the Food and Drug Administration.