Research Takes Cents
Research!America's signature Research Takes Cents compare selected consumer spending to the costs associated with conducting research. Research Takes Cents examples are easy to drop into a conversation, and they are particularly effective when used in presentations with images.
Americans spent $70 billion on lotteries in 2014, which could fund all NIH-sponsored clinical research for more than 6 years.
In 2014, Americans spent $48 billion on sporting goods, more than the combined budgets for the National Institutes of Health, the Centers for Disease Control and Prevention, the National Science Foundation, and the Food and Drug Administration.