The Rock Stars of Science campaign is back for its second year.
Unveiled today, the Rock Stars of Science brings rock stars and rockstar scientists together to help raise awareness about the important role of scientific research in our society.
Seven rock stars spanning a wide range of genres – B.o.B, Brett Michaels, Debbie Harry, Heart, Jay Sean, Keri Hilson and Timbaland – teamed up with 17 scientists for the project. The scientists include Stephen B. Baylin, MD; Elizabeth A. Blackburn, PhD; retired Rear Adm. Susan J. Blumenthal, MD; Geraldine Dawson, PhD; Frank L. Douglas, MD, PhD; Bernard A. Harris, MD; Catronia Jamieson, MD, PhD; Emil Kakkis, MD; Frank M. Longo, PhD; Joan Massagu
é; Mehmet C. Oz, MD; Eric M. Reiman, MD; Charles L. Sawyers, MD; Phillip A. Sharp, PhD; Craig B. Thompson, MD; Mehmet Toner, PhD; and Michael W. Weiner, MD.
“Scientists must venture outside their comfort zones to show the public how cool – and how important – their work really is,” said Francis Collins, MD, PhD, director of the National Institutes of Health and one of the 2009 Rock Stars of Science. “I’m thrilled to see all of these big-name musicians using their star power to shine a spotlight on science. However, it is only the beginning. I urge every scientist get into the act by telling friends, neighbors, community leaders, and elected officials about his or her research and what it means for our nation’s health. Imagine how powerful that would be.”
A special six-page public service campaign will appear in GQ’s Men of the Year edition, which hits newsstands on November 23.
“The RSOS campaign shines the spotlight on this critical national issue,” said G. Thompson Hutton, CEO and trustee of the Geoffrey Beene Foundation, supported by the designer menswear brand Geoffrey Beene, LLC, which dedicates 100 percent of net profits to philanthropic causes. “If we invest in research, we will save lives now and trillions of dollars later.”