Nursing researchers contribute to life-saving health interventions, meeting the needs of local communities and improving the lives of individuals and families. What is the best way to articulate the value of nursing research to the general public? Participants at a Research!America science communications workshop held at Johns Hopkins University School of Nursing (JHU SON) on June 8, learned about strategies such as the “three-minute thesis,” a concise storytelling technique to connect with non-scientists.
Research!America Vice President of Communications Suzanne Ffolkes shared insights about the essential components of a well-crafted elevator speech to set the stage for a thoughtful conversation with those unfamiliar with nursing research. Research!America Senior Communications Manager Anna Briseño encouraged participants to customize messages with specific information that will resonate with different audiences.
“[Thinking about] why your audience or whoever you are speaking with be interested in your research and what impact it could have on them personally or someone they know or the society as a whole… that has been the most helpful to me,” added Yvonne Commodore-Mensah, assistant professor, JHU SON.
For more information about Research!America science communication workshops contact firstname.lastname@example.org.