Research!America's signature Research Takes Cents compare selected American spending to the costs associated with conducting research. Low levels of research funding are not a result of the money not being available; it's just spent elsewhere.
How to Use Research Takes Cents
What if your weekend spending instead supported research? What if every American’s weekend spending supported research? Research Takes Cents are easy to drop into a conversation, and they are particularly effective when used in presentations with images.
Research Takes Cents Examples:
4th of July
Americans plan to spend $6.2 billion on 4th of July cookouts this year, six times the current budget for NIH sponsored diabetes research.
The $990 million that was spent on consumer and professional fireworks in 2013 could fund all of NIH's childhood injury study programs for slightly more than 26 years.
One summer's worth of consumer spending on summer camp in the U.S. is estimated to be $15 billion, which could fund all NIH sponsored pediatric research for nearly 5 years.
In 2013, an estimated $3.5 billion was spent on swimwear, approximately the same amount of money that was budgeted for NIH-funded brain disorder research.
In 2013, Major League Baseball revenue was over $7 billion, which is over 1.3 times the amount of funding NIH- sponsored neuroscience research received that same year.
In 2013, Americans spent $13.2 billion on gifts for Father's Day, that could fund NIH sponsored prostate and colorectal cancer research for over 23 years.
More than $7.5 billion was spent for Halloween in the U.S. in 2013, twice the amount the Centers for Disease Control and Prevention received to fund their vaccination program for children in FY13.
In 2013, an estimated $38.6 billion was spent during the weekend of Black Friday in the United States, 30 times the amount of funding the Center for Disease Control and Prevention's Public Health Preparedness and Response program received that same year.
In 2013, Americans spent an estimated $20.8 billion for Valentine's Day, triple the total funding to the National Science Foundation in FY13.
The $17 billion spent in 2013 for Mother's Day could support the Agency for Healthcare Research and Quality's 366 grant projects for almost 150 years.
In 2013, the profits of the top 10 grossing movies totaled nearly $3 billion; that could fund all NIH sponsored research for eye disease and disorders of vision for almost 4 years.
The top 10 highest paid athletes combined salaries for 1 year is over $640 million, enough to fund all NIH sponsored head and spine injury research for over 3 and a half years.
In 2013, Americans spent $12.6 billion on elective cosmetic surgeries which outspent the National Institute on Aging over 12 to 1 in FY13.
Americans spent almost 6 times as much on headphones in 2013 as the total funding for the National Institute on Deafness and other Communication Disorders in FY13.
In 2013, Americans spent almost $1 billion on single serving coffee makers, which is enough money to fund all NIH sponsored sleep research for nearly 4 years.
Winter Apparel and Footwear
Americans spent enough money on winter apparel and footwear in 2013 to fund all NIH sponsored research on Pneumonia and Influenza for almost 17 years.
The highest valued American company is estimated at nearly $105 billion, which is enough to fund all NIH sponsored cancer research for almost 20 years.
In 2013, spending on basketball footwear ($3.3 billion) was double the total funding for NIH sponsored nutrition research in the U.S. in FY13.
The $116.4 billion Americans spent in one year on women's clothes could fund all of the NIH sponsored research for women's health for over 30 years.
The $15.39 billion Americans spent on video game content in 2013 could fund all of the NIH sponsored research on depression, suicide, and violence for over 26 years.
The estimated value of the tobacco market is over $35 billion, enough to fund NIH sponsored research on lung cancer for over 168 years.
The estimated value of the tobacco industry is over $35 billion, which is enough to fund the National Heart, Lung and Blood Institute for over 12 years.
One of the largest social media site's estimated value is $67.8 billion; that could fund the Centers for Disease Control and Prevention for over 12 years.
The national spending on fashion footwear (not including athletic shoes) reached over $40 billion in 2013, 18 times the amount of funding the National Institute of General Medical Sciences received that same year.
Companies spent $4 million for a 30 second advertisement during the 2013 Super Bowl, which is equivalent to the funding the National Science Board received that same year.
In 2013, an estimated $8.2 billion was spent on food and travel for Thanksgiving, which outspent the entire Food and Drug Administration's budget for monitoring the safety of the food Americans consume 10 to 1.
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