Header 4

Research!America's signature Research Takes Cents compare selected American spending to the costs associated with conducting research. Low levels of research funding are not a result of the money not being available; it's just spent elsewhere.

How to Use Research Takes Cents

What if your weekend spending instead supported research? What if every American’s weekend spending supported research? Research Takes Cents are easy to drop into a conversation, and they are particularly effective when used in presentations with images.

 

Research Takes Cents Examples:

4th of July

Americans plan to spend $6.2 billion on 4th of July cookouts this year, six times the current budget for NIH sponsored diabetes research.  

Sources: National Retail Federation, NIH

Fireworks

The $990 million that was spent on consumer and professional fireworks in 2013 could fund all of NIH's childhood injury study programs for slightly more than 26 years.

Sources:  American Pyrotechnics Association, NIH

Summer Camp

One summer's worth of consumer spending on summer camp in the U.S. is estimated to be $15 billion, which could fund all NIH sponsored pediatric research for nearly 5 years.

Sources: Bloomberg, NIH

Swimwear

In 2013, an estimated $3.5 billion was spent on swimwear, approximately the same amount of money that was budgeted for NIH-funded brain disorder research.

Sources: NPD Group, NIH

Baseball

In 2013, Major League Baseball revenue was over $7 billion, which is over 1.3 times the amount of funding NIH- sponsored neuroscience research received that same year.

Sources: Forbes, NIH

Father's Day

In 2013, Americans spent $13.2 billion on gifts for Father's Day, that could fund NIH sponsored prostate and colorectal cancer research for over 23 years.

Sources: NIH, IBIS World

Weddings

In 2012, the American wedding industry totaled $55 billion. That could fund all NIH sponsored breast cancer research for almost 85 years!

Sources: The Wedding Report, NIH

Movies

In 2013, the profits of the top 10 grossing movies totaled nearly $3 billion; that could fund all NIH sponsored research for eye disease and disorders of vision for almost 4 years.

Sources: NIH, The Numbers

Athletes

The top 10 highest paid athletes combined salaries for 1 year is over $640 million, enough to fund all NIH sponsored head and spine injury research for over 3 and a half years.

Sources: Forbes, NIH

Cosmetic Surgery

In 2013, Americans spent $12.6 billion on elective cosmetic surgeries which outspent the National Institute on Aging over 12 to 1 in FY13.

Sources: American Society of Plastic Surgeons, NIH

Headphones

Americans spent almost 6 times as much on headphones in 2013 as the total funding for the National Institute on Deafness and other Communication Disorders in FY13.

Sources: NPD Group, NIDCD

Coffee

In 2013, Americans spent almost $1 billion on single serving coffee makers, which is enough money to fund all NIH sponsored sleep research for nearly 4 years.

Sources: NIH, NPD Group

Winter Apparel and Footwear

Americans spent enough money on winter apparel and footwear in 2013 to fund all NIH sponsored research on Pneumonia and Influenza for almost 17 years.

Sources: NPD Group, NIH

American Company

The highest valued American company is estimated at nearly $105 billion, which is enough to fund all NIH sponsored cancer research for almost 20 years.

Source: Forbes, NIH

Basketball

In 2013, spending on basketball footwear ($3.3 billion) was double the total funding for NIH sponsored nutrition research in the U.S. in FY13.

Sources: NPD Group, NIH

Women's Clothes

The $116.4 billion Americans spent in one year on women's clothes could fund all of the NIH sponsored research for women's health for over 30 years.

Sources: NPD Group, NIH

Video Games

The $15.39 billion Americans spent on video game content in 2013 could fund all of the NIH sponsored research on depression, suicide, and violence for over 26 years.

Sources: NPD Group, NIH

Tobacco

The estimated value of the tobacco market is over $35 billion, enough to fund NIH sponsored research on lung cancer for over 168 years.

Sources: World Lung Foundation, NIH

The estimated value of the tobacco industry is over $35 billion, which is enough to fund the National Heart, Lung and Blood Institute for over 12 years.

Source: World Lung Foundation, NIH

Social Media

One of the largest social media site's estimated value is $67.8 billion; that could fund the Centers for Disease Control and Prevention for over 12 years.

Sources: Forbes , CDC

Footwear

The national spending on fashion footwear (not including athletic shoes) reached over $40 billion in 2013, 18 times the amount of funding the National Institute of General Medical Sciences received that same year.

Sources: NPD Group, NIH

Super Bowl

Companies spent $4 million for a 30 second advertisement during the 2013 Super Bowl, which is equivalent to the funding the National Science Board received that same year.

Sources: IBISWorld, NSF

Thanksgiving

In 2013, an estimated $8.2 billion was spent on food and travel for Thanksgiving, which outspent the entire Food and Drug Administration's budget for monitoring the safety of the food Americans consume 10 to 1.

Sources: IBISWorld, FDA

 

Have an idea for a Research Takes Cents? Let us know!

Related Resources

Make Your Voice Heard
Contact your elected officials about health research using our interactive tools.

Then-Now-Imagine
Research!America's signature Then-Now-Imagines describe the state of a condition or disease years ago (then), how research has improved the situation (now) and what further research might bring in the future (imagine).

Join our e-Advocacy network or stay up-to-date with our news and publications.