Research Takes Cents

Research!America's signature Research Takes Cents compare selected consumer spending to the costs associated with conducting research. Research Takes Cents examples are easy to drop into a conversation, and they are particularly effective when used in presentations with images.

Examples:

General Topics

Alcohol

In 2019, the US spent nearly $252 billion on alcoholic beverages which could fund all NIH-sponsored research on alcoholism, alcohol use, and health for the next 453 years.

Sources: Statista/NIH

Athletes

The combined salaries of the top ten highest-paid athletes in 2020 totaled more than $819 million - enough to fund all NIH-sponsored head and spine injury research for more than 3 years.

Sources: Forbes/NIH

 

Coffee

The U.S. imported over $5.2 billion worth of coffee in 2019, one year of which could fund all NIH-sponsored research on sleep for 12 years.

Sources: WorldsTopExports/NIH

 

Cosmetic Surgery

In 2019, Americans spent over $18 billion on cosmetic procedures, which could fund research on aging at NIH for nearly 4 years.

Sources: American Society of Plastic Surgeons/NIH

Electronics

The highest valued American company, Apple, is estimated at $1.84 trillion – enough money to fund all NIH-sponsored cancer research for nearly 258 years.

Sources: CNBC/NIH

Fast Food

Americans spent almost $293 billion on fast food in 2020, which could fund all NIH cardiovascular and obesity-related research for 80 years.

Sources: Statista/NIH

Football

In 2020, the top five most valuable teams in the National Football League are worth an estimated $22 billion, just over twice the amount of funding for NIH-sponsored neuroscience research.

Sources: Forbes/NIH

Gambling

The U.S. casino gaming market generated $109 billion in revenue from 2019 to 2020, which could fund NIH-sponsored opioid misuse and addiction research for almost 178 years. 

Sources: Research&Markets/NIH

Home Entertainment

Americans spent about $25 billion on home entertainment in 2019, an amount that could fund all NIH-sponsored research on behavioral and social sciences for 10 years.

Sources: Statista/NIH

 

Ice Cream

In 2019, Americans spent $6 billion on ice cream – more than 3 times total funding for NIH-sponsored nutrition research.

Sources: Statista/NIH

Music Industry

In 2019, the U.S. recorded music business generated $11 billion in revenue. This amount could fund women’s health research for almost 3 years.

Sources: Billboard/NIH

Pizza

In 2019, Americans spent an estimated $46 billion on pizza, enough to fund the NIH-sponsored research on digestive diseases for over 21 years.

Sources: Statista/NIH

Restaurants

Americans spent $863 billion at restaurants in 2019. This amount could fund the FDA, the CDC, the NIH, and the NSF for about 15 years.

Sources: Toast/FDA/CDC/NIH/NSF

Streaming Services

Americans spent roughly $16 billion on subscription streaming services in 2019-- enough to fund all NIH-sponsored mental health research for almost 5 years. 

Sources: Cord Cutters News/NIH

Super Bowl

In 2020, Americans spent $17 billion on Super Bowl-related purchases, which could fund the Food and Drug Administration for almost 3 years.

Sources: Statista/FDA

Swimwear

The U.S. swimwear and beachwear market is estimated at $5.3 billion in 2020, which could fund all NIH-sponsored research on climate change and climate-related exposures and conditions research for almost 15 years. 

Sources: Yahoo Finance/NIH

Tobacco

In 2019, the market value of US tobacco manufacturing companies increased to $48 billion – enough to fund NIH-sponsored research on lung cancer for more than 24 years.

Sources: IBIS World/NIH

Photo credit: Lindsay Fox at EcigaretteReviewed.com

 

Video Games

In 2019, U.S. video game content generated just over $35 billion in revenue, enough to fund all of the NIH-sponsored research on depression, suicide, and youth violence for 47 years.

Sources: ESA/NIH

 

Seasonal

4th of July

In 2019, Americans spent an estimated $7 billion on food for the Fourth of July. This could have funded NIH foodborne illness research for almost 50 years.

Sources: WalletHub/NIH

Back to School

In 2020, Americans spent nearly $102 billion for back-to-school and college shopping, which could fund the Centers for Disease Control and Prevention for almost 15 years.

Sources: National Retail Federation/CDC

Black Friday

Americans spent over $16 billion in Black Friday and Cyber Monday online sales in 2019 – enough to fund the Agency for Healthcare Research and Quality for more than 30 years.

Sources: PracticalEcommerce/AHRQ  

Father's Day

In 2020, Americans spent $17 billion on gifts for Father’s Day, which could fund NIH-sponsored prostate cancer research for almost 60 years.

Sources: National Retail Federation/NIH

Halloween

Americans spent $8.8 billion on Halloween in 2019, enough to fund the Agency for Healthcare Research and Quality for 19 years.

Sources: National Retail Federation/AHRQ 

 

March Madness

In 2019, TV ad spending during March Madness was approximately $910 million. That amount could fund over 1,600 NIH Research Project Grants.

Sources: Statista/NIH

Mother's Day

In 2020, Americans spent nearly $27 billion on Mother’s Day, enough money to fund rare diseases research at NIH for over 4 years.

Sources: National Retail Federation/NIH

St. Patrick's Day

In 2020, Americans spent over $6 billion for St. Patrick’s Day, enough to fund the Agency for Healthcare Research and Quality’s research on patient safety for over 80 years.

Sources: National Retail Federation/AHRQ

 

Summer Camp

In 2019, the U.S. spent nearly $4 billion on summer camp for children – which could fund the NIH’s pediatric research program for almost 8 years.

Sources: IBIS World/ NIH

 

Summer Vacation

Americans spent over $101 billion on summer vacation in 2019, enough money to fund the Fogarty International Center for global health research for more than 1,442 years.

Sources: PR Newswire/FIC

Thanksgiving

In 2019, the total value of turkeys raised in the US was just over $4 billion. This amount could fund food safety activities at the Food and Drug Administration for 3 years.

Sources: US Poultry/FDA

Valentine's Day

In 2020, Americans spent over $20 billion on Valentine’s Day – which could fund NIH-sponsored research on heart disease for over 13 years.

Sources: National Retail Foundation/NIH

 

Winter Weather

In 2019, Americans spent 20 billion on snow plow services, enough to fund all NIH-sponsored research on Pneumonia and Influenza for just over 35 years.

Sources: IBIS World/NIH

Policy Contacts

571-482-2716
 
We have health challenges in this country that science will provide answers for if given the chance and we haven't given science that opportunity
Mary Woolley, President and CEO, Research!America