How do you convey nursing research and interventions that resonate with policymakers, media and the public on social media? Johns Hopkins University School of Nursing (JHU SON) students, scholars and faculty participated in Research!America’s “Maximizing Nursing Research and Digital Storytelling” workshop held at JHU SON on April 26. Research!America Vice President of Communications Suzanne Ffolkes and Director of Communications Anna Briseño shared effective techniques for storytelling on social media and digital platforms such as blogs and podcasts.
During the half-day workshop, attendees participated in a Twitter chat focused on how nursing and public health researchers can play a role in preventing and treating opioid misuse and addiction. The Twitter chat, #opioidcaretalk, was facilitated by JHU SON Dean Dr. Patricia Davidson. The American Public Health Association joined the interactive discussion which generated more than 7 million Twitter impressions. “I think it’s a really great platform for disseminating information,” said Rebecca Piasecki, a Ph.D. student who studies critical care. “It was great to learn about that…methods and tips and tools to make that dissemination more effective and reach more people.”
Participant Safiyyah Okoye, a JHU SON Ph.D. student whose research focuses on improving healthcare for people with complex health and social needs, said that the Twitter chat helped her navigate the nuances of hashtags, handles, and responses. A key takeaway for participant Kelly Robinson, a JHU SON Ph.D. student who studies maternal health outcomes for homeless women, was that social media can be a valuable tool for networking in the field and increasing the visibility of research making it part of “a conversation that is more regularly discussed.”