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Research Takes Cents

Research!America’s signature Research Takes Cents compare selected consumer spending to the costs associated with conducting research. Research Takes Cents examples are easy to drop into a conversation, and they are particularly effective when used in presentations with images.

General

Alcohol

In 2020, total alcoholic beverage sales in the United States reached over $222 billion – enough to fund NIH-sponsored research on alcoholism, alcohol use, and health for over 390 years. 

Sources: Statista/NIH 


Athletes

The combined salaries of the top ten highest-paid athletes in 2021 totaled more than $991 million – enough to fund all NIH-sponsored traumatic head and spine research for more than three years.

Sources: Forbes/NIH 


Coffee

In 2021, the United States imported $6.9 billion worth of coffee which could fund all NIH-sponsored research on sleep for almost 14 years.

Sources: WorldsTopExports/NIH 


Cosmetic Surgery

Total revenue from surgical and nonsurgical cosmetic procedures in the U.S. in 2021 totaled $14.6 billion – enough to fund all NIH-sponsored research on aging for 2.5 years.

Sources: Statista/NIH 


Electronics

Apple, the highest valued American company, is estimated at $2.78 trillion – enough to fund all NIH-sponsored cancer research for just shy of 389 years.

Sources: Macrotrends/NIH 


Fast Food

Americans collectively spent approximately $304 billion on fast food services in 2021 – enough to fund all NIH cardiovascular and obesity-related research for 83 years.

Sources: Statista/NIH 


Football

In 2021, the top five most valuable teams in the National Football League are worth over $25 billion, over twice the amount of funding for NIH-sponsored neuroscience research.

Sources: Forbes/NIH 


Gambling

The 2021 gross gaming revenue of U.S. casinos reached approximately $53.03 billion – enough to fund all NIH-sponsored opioid misuse and addiction research for over 71 years.

Sources: Statista/NIH 


Home Entertainment

Consumer spending in the U.S. reached $32 billion in 2021 – enough to fund all NIH-sponsored research on behavioral and social sciences for 12 years.

Sources: Statista/NIH 


Ice Cream

In 2021, Americans spent over $6.75 billion on ice cream – more than 3 times the total funding for NIH-sponsored nutrition research.

Sources: Statista/NIH 


Music Industry

In 2021, recorded music venues in the U.S. reached $15 billion – enough to fund women’s health research for over three years.

Sources: RIAA/NIH 


Restaurants

In 2021, the U.S. generated over $45 billion in pizza restaurant sales – enough to fund the NIH-sponsored research on digestive diseases for over 21 years.

Sources: Toast/NIH 


 

Streaming Services

The video streaming market in the U.S. reached $473.39 billion in 2022 – which is enough to fund NIH-sponsored mental health research for 129 years.

Sources: GlobeNewswire/NIH 


Super Bowl

In 2022, consumer spending in the U.S. related to Super Bowl LVI amounted to a total of $14.6 billion – enough to fund the FDA for over two years.

Sources: Statista/FDA


Swimwear

In 2020, the U.S. swimwear and sports market amounted to approximately $53 billion – enough to fund all NIH-sponsored climate-related exposures and conditions for over 200 years.

Sources: Statista/NIH 


Tobacco

In 2021, the market value of the tobacco manufacturing industry in the U.S. reached $52 billion – enough to fund NIH-sponsored research on lung cancer for more than 26 years.

Sources: IBIS World/NIH 
Photo credit: Lindsay Fox at EcigaretteReviewed.com


Video Games

In 2022, U.S. video game content generated $3.68 billion in the month of May alone – enough to fund all of the NIH-sponsored research on depression, suicide, and youth violence for almost three years.

Sources: Statista/NIH 


 

Seasonal

4th of July

In 2021, Americans were expected to spend an estimated $7.52 billion on food for 4th of July celebrations. This could have funded NIH-sponsored foodborne illness research for just shy of 50 years.

Sources: CNBC/NIH 


Back to School

2022 back to school shopping expenses are expected to amount to $111 billion which could fund the Centers for Disease Control and Prevention for just over 17 years.

Sources: NRF/NIH 


Black Friday

Black Friday sales brought in $8.9 billion in 2021 – enough to fund the Agency for Healthcare Research and Quality for just shy of five years.

Sources: Volusion/NIH 


Father’s Day

Total expected spending for Father’s Day in 2022 was $20 billion in the U.S. – enough to fund NIH-sponsored prostate cancer research for over 70 years.

Sources: National Retail Federation/NIH 


Halloween

Americans spent $10.14 billion on Halloween in 2021, which is almost double what NIH invested in 2021 for research on dental/oral and craniofacial disease, diabetes eating disorders, food allergies, nutrition, and obesity combined.

Sources: National Retail Federation/NIH 


March Madness

For the 2021 tournament, $1.05 billion was estimated to have been collected from national TV ad sales – which could fund over 1,800 NIH research project grants.

Sources: S&P Global/NIH


Mother’s Day

The total expected spending for Mother’s Day 2022 in the U.S. was $31.7 billion – enough to fund rare diseases research at NIH for over five years.

Sources: National Retail Federation/NIH


St. Patrick’s Day

In 2022, the total expected spending on St. Patrick’s Day by Americans was $5.87 billion – enough to fund the Agency for Healthcare Research and Quality’s research on patient safety for over 80 years.

Sources: National Retail Federation/AHRQ 


Summer Camp

As of 2021, the market size for the summer camp industry in the U.S. reached $3 billion – more than enough to fund all NIH-sponsored Pediatric Cancer research for four years.

Sources: IBIS World/ NIH 


Summer Vacation

U.S. summer vacation spending for 2022 is projected to reach $194 billion – over three times the proposed FY2023 budget for all of NIH.

Sources: NIH Office of Budget/NIH  


Thanksgiving

In 2020, the value of turkey production in the U.S. reached $5.19 billion – enough to fund all NIH-sponsored foodborne illness research for over 34 years.

Sources: USDA/NIH 


Valentine’s Day

2022 Valentine’s Day spending reached $23.9 billion – enough to fund all NIH-sponsored research focused on heart disease for over 15 years.

Sources: National Retail Foundation/NIH 


Winter Weather

The snowplowing services in the U.S. industry reached $20 billion – enough to fund all NIH-sponsored research on Pneumonia and Influenza for just over 35 years.

Sources: IBIS World/NIH 

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