Research!America celebrated its 25th anniversary in 2014 by launching its first ever individual donor campaign, the Campaign for the Future. Our fundraising goal was to raise $2.5 million from our current and emeritus board of directors, our 2014 Advocacy Awards Dinner and friends of Research!America. The purpose of the Campaign for the Future was to ensure at least another 25 years of frontline advocacy focused on a strong funding and policy environment for medical research and innovation poised to deliver life-saving treatments and cures and drive economic growth, and to diversify our revenue stream by cultivating individual donors.
We wish to THANK all of you who contributed, with special recognition given to the Campaign for the Future chairs for their leadership and generosity. William Anlyan, M.D., an emeritus board chair, led Research!America's fundraising efforts with co-chairs Nancy Brown and Jay Gershen, Ph.D. Honorary chairs of the Campaign for the Future include Ann Lurie, Herbert Pardes, M.D., Roger Perlmutter, M.D., Ph.D., Hon. John E. Porter, Hon. Louis Sullivan, M.D., and Susan Whitehead.
Ann Lurie, in addition to her generous gift, also hosted a reception for us in Chicago this past November. With her help, we were able to reach an audience not previously familiar with Research!America. These individuals were supportive of our mission and receptive to the idea that further investment in health and medical research is crucial to the future of this country.
As part of the public phase of the Campaign for the Future, Research!America participated in #GivingTuesday on Dec. 4, a national day dedicated to using social media to promote giving after the official start of the holiday shopping season. We would like to thank an anonymous donor who graciously kicked off our social and electronic media campaign with a pledge of $15,000 to match donations throughout the month of December.
While we are still working toward our goal of $2.5 million, these donations will increase the visibility and impact of our work. The campaign was particularly successful given that this type of public, individual donor outreach was a first for Research!America. In 2015 and beyond, we will continue to cultivate more individual donors, focus on developing strong champions in Congress and devise innovative, new advocacy strategies based on the feedback we have received from our members and donors. If you are interested in learning about how you can support our work, contact Carol Kennedy at firstname.lastname@example.org or 571-482-2714 or visit www.researchamerica.org/supportourwork.